Privacy And Cookie Policy

Last updated: May 26, 2026

This Privacy and Cookie Policy explains how Cheetah Themes, operated by Black Top Digital Assets LLC (“Cheetah Themes,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit or use https://cheetahthemes.com/ and related store pages, accounts, download features, documentation, support features, forms, content, products, or services that link to this Policy (collectively, the “Site”).

Who We Are

Cheetah Themes provides downloadable WordPress themes, child themes, plugins, and related resources, including free and paid digital products.

Black Top Digital Assets LLC
108 Mallard Lake Drive
Danville, VA 24541
Email: support@cheetahthemes.com

Black Top Digital Assets LLC is the controller of personal information it processes for Cheetah Themes in connection with the Site, except where a third party processes information under its own privacy notice.

Scope Of This Policy

This Policy applies to personal information that Cheetah Themes controls in connection with the Site and our direct customer relationship with you.

Customers may install our products on websites that they own or operate. Those customer websites are controlled by their respective owners. This Policy does not govern information a customer collects from visitors to a website built with, or using, a Cheetah Themes product. You should review the privacy policy of the website with which you interact.

Information We Collect

Information You Provide

We may collect information you provide when you:

create or manage an account;
purchase a paid product or request a refund;
request or obtain a free download if information is required for delivery;
sign up for emails or product announcements;
contact support or submit a product, compatibility, accessibility, or other inquiry;
submit a review, feedback, comment, screenshot, diagnostic report, or other content.

This information may include your name, email address, username, company name, billing contact information, order number, products requested or purchased, refund information, support messages, website address or system information you voluntarily submit for troubleshooting, and other information you choose to provide.

Do not send passwords, WordPress administrator credentials, full payment-card numbers, or confidential website data through ordinary email or support forms unless we specifically request information through an appropriate secure method.

Purchase And Payment Information

When you purchase a paid digital product, we may collect transaction details needed to fulfill and document the order, such as your name, email address, billing contact information, purchased product, transaction identifier, payment status, refund status, date and amount of purchase, and fraud-screening or dispute information made available to us.

Payments on the Site are processed through PayPal and Square. Payment credentials, such as full payment-card or bank-account information, are processed by the selected payment provider. We do not intend to store full payment-card numbers on our own systems.

Download, License, Update, And Support Information

Depending on the product functions offered, we may collect:

product names, product versions, download dates, download-link activity, and account entitlements;
license key, activation status, supported-site count, website domain, WordPress version, PHP version, update-request data, or similar technical information if licensing, activation, or update services are offered;
support requests, diagnostic information, error messages, screenshots, and environment details you choose to submit.

The applicable product page or documentation may give more specific information about license, update, or support functions.

Information Collected Automatically

When you use the Site, we or our service providers may collect:

IP address and approximate location derived from IP address;
browser type, device type, operating system, language settings, and similar technical information;
referring and exit pages, pages viewed, Site searches, links or buttons used, download interactions, and dates and times of visits;
session, consent, security, performance, error, and fraud-prevention information;
cookie and similar technology identifiers.

Information From Service Providers

We may receive information from providers used to operate the Site and deliver products or services, including PayPal, Square, hosting or ecommerce providers, security and fraud-prevention providers, email providers, analytics providers, download or license-delivery providers, and customer support providers.

How We Use Information

We may use personal information to:

operate, maintain, secure, troubleshoot, and improve the Site;
create and manage accounts and authenticate customers;
process payments through PayPal or Square and fulfill paid digital-product purchases;
provide free downloads, documentation, self-help resources, and how-to content;
manage downloads, product entitlements, licenses, activations, updates, or renewals, if offered;
provide paid-product support and respond to other questions and requests;
process refunds under our Terms of Service;
send receipts, download links, account notices, refund notices, support responses, security notices, product notices, and policy updates;
send marketing emails or product announcements if you sign up for them, subject to your choices;
understand use of product pages, downloads, documentation, and Site performance;
detect, prevent, and address fraud, security incidents, misuse, and violations of our policies;
maintain records, resolve disputes, enforce agreements, and comply with legal, accounting, tax, and regulatory obligations;
carry out another purpose disclosed when information is collected or with your consent.

We may use aggregated or de-identified information for lawful business, security, analytics, product-improvement, and documentation-planning purposes.

How We Disclose Information

We may disclose the following categories of personal information to the following categories of recipients as needed for the purposes described in this Policy:

Contact, account, order, transaction, and payment-status information to PayPal, Square, ecommerce providers, fraud-prevention providers, tax or accounting services, and providers helping us process transactions, refunds, or disputes.
Contact, account, download, license, update, technical, and support information to hosting, account, download-delivery, license-management, update-delivery, email, security, analytics, and customer support providers used to operate the Site and provide requested services.
Information reasonably necessary to professional advisors, insurers, auditors, regulators, courts, law enforcement, governmental authorities, or other parties where required or permitted by law or needed to protect legal rights, safety, and security.
Relevant information in connection with a proposed or completed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
Information to another recipient at your direction or with your consent.

Payment Providers

PayPal

If you select PayPal for payment, PayPal processes information needed to provide its payment services, including information you provide to PayPal during checkout. PayPal’s processing is governed by its own privacy statement:

https://www.paypal.com/us/legalhub/paypal/privacy-full

Square

If you select a Square-powered payment option, Square processes information needed to complete the transaction on our behalf. Square describes that processing in its Privacy Notice for Square Sellers and Website Visitors:

https://squareup.com/us/en/legal/general/privacy

If you separately elect a Square buyer feature, such as Square Pay or a Square digital receipt feature where offered, Square may also process information under its Privacy Notice for Buyer Features and Square Pay:

https://squareup.com/us/en/legal/general/buyer-features

PayPal and Square may process information for purposes that they determine under their own notices, such as payment authorization, fraud prevention, legal compliance, account or buyer features that you elect to use, or dispute resolution. Requests concerning data controlled by a payment provider should be made directly to that provider. Requests concerning Cheetah Themes records should be made to us as described below.

Cookies And Similar Technologies

Cookies are small text files stored by a browser or device when you visit a website. We may also use pixels, local storage, scripts, tags, web beacons, and related technologies (together with cookies, “cookies”) to recognize a browser or device or record interactions with the Site.

The cookie categories actually used may depend on the production tools enabled on the Site.

Necessary Cookies

Necessary cookies help the Site perform functions requested by you, including navigation, security, consent preferences, account sessions, shopping carts, checkout, fraud prevention, and digital-download delivery. Disabling necessary cookies may prevent these functions from working.

Functional Cookies

Functional cookies may remember selections and support enhanced features such as saved settings, account preferences, support functions, or resource preferences.

Analytics Cookies

If enabled, analytics cookies may help us understand traffic, page performance, product-page interest, use of documentation and self-help resources, download interactions, and errors so we can improve the Site and our products.

Advertising Or Targeting Cookies

Cheetah Themes does not sell personal data for monetary consideration. As of the “Last updated” date, Cheetah Themes does not use Site cookies to process personal data for targeted advertising based on activity over time across nonaffiliated websites or applications. If this practice changes, we will update this Policy and provide applicable opt-out methods before or when such processing begins, as required by law.

Third-Party Cookies

Third-party services included on or connected with the Site, including PayPal or Square checkout functions, embedded content, security tools, or any analytics or support tools we enable, may set their own cookies or similar technologies. Their use of information is governed by their respective policies.

Your Cookie Choices

If the Site displays a cookie banner, preference center, or privacy choices link, you can use it to manage eligible non-essential cookies. Necessary cookies generally cannot be disabled through that tool because they support features requested by you or Site security.

Most browsers let you delete, reject, or limit cookies. Restricting cookies may affect checkout, accounts, download access, consent storage, or other Site functionality.

Where required by applicable law and applicable to processing performed by us, we will honor recognized opt-out preference signals, such as Global Privacy Control, for applicable sale or targeted-advertising activity.

Virginia Privacy Rights

The Virginia Consumer Data Protection Act (“VCDPA”) applies only when its statutory scope and thresholds are met. To the extent the VCDPA applies to our processing of a Virginia consumer’s personal data, you may request:

confirmation whether we process your personal data and access to it;
correction of inaccuracies in your personal data;
deletion of personal data provided by or obtained about you;
a portable copy of personal data you previously provided to us, where applicable;
an opt out from processing for targeted advertising, sale of personal data, or profiling in furtherance of decisions producing legal or similarly significant effects.

To initiate a privacy request, email support@cheetahthemes.com with the subject line “Privacy Request” and identify the request you wish to make. Do not send sensitive information or identification documents in your initial email. You do not need to create a new account to submit a request, although we may ask you to use an existing account or complete reasonable verification through an appropriate method before disclosing, correcting, or deleting information.

If the VCDPA applies, we will respond to an authenticated request without undue delay and within 45 days, subject to the extension and other provisions permitted by the VCDPA. If we decline to act, you may appeal by emailing support@cheetahthemes.com with the subject line “Privacy Appeal.” If the VCDPA applies, we will respond to an appeal in writing within 60 days and provide the method to contact the Virginia Attorney General if an appeal is denied.

Depending on where you live, you may have similar or additional privacy rights under other applicable law. Contact us using the same method to submit a request.

Sensitive Information And Children

Please do not provide sensitive personal information unless it is requested for a legitimate purpose through an appropriate method. Where required by applicable law, we will obtain consent before processing sensitive personal data.

The Site is intended for users seeking WordPress products and resources and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided personal information to us, please contact us so we can review and take appropriate action.

Data Retention

We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including providing downloads and support, maintaining transaction, license, refund, tax, accounting, fraud-prevention, and security records, resolving disputes, enforcing agreements, and complying with legal obligations. Retention periods may vary according to the type of information and applicable requirements.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information appropriate to the nature and volume of information involved. No website, payment process, software download, transmission method, or storage system can be guaranteed completely secure.

You are responsible for protecting your account credentials and maintaining appropriate security and backup practices on websites where you install downloaded products.

International Visitors

The Site is operated from the United States. If you access the Site from outside the United States, personal information may be processed in the United States and other locations where our providers operate, which may have privacy laws different from those of your place of residence.

Third-Party Sites And Services

The Site may link to or integrate with third-party websites or services, including WordPress-related resources and payment, hosting, embedded-content, or support services. We do not control their privacy practices, and this Policy does not apply to information those third parties control.

Changes To This Policy

We may update this Privacy and Cookie Policy from time to time. We will post the updated version on the Site with a revised “Last updated” date and provide any additional notice required by applicable law.

Contact Us

For questions or privacy requests, contact:

Cheetah Themes
Black Top Digital Assets LLC
108 Mallard Lake Drive
Danville, VA 24541
Email: support@cheetahthemes.com